What we bring to the table
Public & Media Relations
We say it every day: There's a reason the word new is in 'news.'
We collaborate with each stakeholder of your organization to drive your story forward. Our work is targeted, specific, and deliberate. Announcements, supporting images and videos will add to your narrative. We don't send thousands of emails just to see what sticks, although there is a place for that. It's just not what we do.
From the Wall Street Journal, Nikkei, the Washington Post and the New York Times to Southern Living, broadcast television and radio shows that include the Cheddar and WABC TV, the CBS Radio Network, and Small Business Reports, as well as scores of daily papers and business journals, our approach speaks for itself. We don't waste time, not yours, the journalists, or ours.
Executive & Workforce Communications
Business is not static. Technology changes, investor priorities and market whims require a dynamic, agile organization. There is no way an organization can reach its goals without an enthusiastic workforce.
Communications have to be frequent, honest, forthright, and transparent. Employees have to trust senior leadership. Town Halls, speeches, online webinars, newsletters, intranet and internet stories, emails, conference calls, and one-to-one communication can all dramatically increase employee engagement.
You can motivate your workforce, and make them your best brand ambassador, if what you say is meaningful, relevant, and above all, authentic.
Health & Wellness Benefits Communications
Not surprisingly, benefits satisfaction is key to employee loyalty and workforce producitivty. But health benefits are complicated, dry, and let's just say- boring, so your communications need to be engaging and easy to understand.
There are a myriad legal requirements, so they also must be detailed, accurate, and follow the letter of the law of each country and even each state. We work closely with your HR and legal teams, create an integrated approach, and use every possible communications tool- the internet, Town Halls, blogs, Twitter, the US Post Office and even posters and tent cards so that your employees not only understand all requirements and deadlines, but appreciate the benefits you provide to make their lives better.
M&A Integration and Employee Onboarding
One company buys or merges with another for expertise, client relationships, assets and market share. But in our experience, if the cultures aren't successfully be integrated, employees leave, sales dive and product development comes to a halt – and that market share evaporates.
Integrating two companies is hard. Leadership changes, language differences, international labor laws, new colleagues, new teams, new benefits, new paychecks, new marketing, new offices, and something as basic as scheduling across timezones- be it two or twelve, can muddle an integration to the point of no return- and by that we mean, no return on investment.
We've been the international communications team lead for six IBM acquisitions, helping integrate almost 50 global functions. It is vital that communications sit at the table with leadership from both companies. Don't skimp on the M&A employee onboarding. It is just as important as pre-acquisition due diligence.
Speechwriting
Putting a speech together is like doing a jigsaw puzzle- you look at it when it's done and wonder why it took so long. So, it's worth remembering that building a speech takes time. A good speech is connected from beginning to end, and around again. A great speech is emotional and motivates the audience to take action. It has snippets that are memorable, that can be repeated from person to person and via social media.
A speech is about your interaction with the audience and the venue in which you are presenting, be it live or broadcast, on TV, in an arena or on radio. It's called the 'theater of the speech.'
Oh, and a really phenomenal speech is one people talk about for days, that lives in posterity and sets you apart as an industry leader. That's the kind that really motivates us too, so if you're interested in diving deep and not coming up short...
Annual Reports
Technically speaking, an annual report is a financial report that is delivered annually to shareholders, investors, benefactors, and any other interested parties that show overall financial health. It can be a spreadsheet if that's what you want. Publicly traded companies are required by law to produce one and private companies might want to because annual reports can also be a marketing tool, beginning with a letter from the CEO setting strategy and then highlighting accomplishments. That's in a good year. In a downturn, an annual report can provide important context and layout expectations for the coming year.
They are often used a strategic document for employees and to mark important organizational milestones. Accompanying collateral can include videos, podcasts, and brochures. Annual reports can blow the budget, so it's worth taking the time to evaluate your objectives and make the right decision for your organization.
View the Garden Conservancy Annual report
View the Silver Hill Hospital Annual Report
Call us we'll sit down with you